Boutique Manpower & Brand Experience Agency

We believe
in humans.

A smiling brand ambassador in a silver off-shoulder dress on an auto show floor
01 Brand ambassador, auto show
A brand ambassador with a microphone talks with football fans at a brand activation
02 Consumer engagement, stadium activation

The right people make the difference between a brand being seen and a brand being remembered.

Trust

Trusted by
brands and principals.

Some of the brands and principals who have entrusted us with their manpower needs. We are grateful to each of them — and we work to deserve that trust, one assignment at a time.

  • Pertamina
  • Sun Terra
  • Bank DKI
  • PermataBank
  • Global Solusindo Sakti
  • vivo
  • OPPO
  • Watsons
  • Extra Joss
  • Fatigon
  • Femmy Fyber
  • Budweiser
  • Hibiki — Suntory Whisky
  • Jim Beam
  • Hatten Wines
  • Spice Islands Distilling Co. (PT Pulau Rempah Indonesia)

01For brand teams

You cannot be at every booth.
Your standards can.

Three brand ambassadors in matching navy dresses at a trade exhibition booth
03 Trade exhibition booth

When your team sends people into the field, your brand goes with them — into stores, booths and conversations you will never see for yourself. And when something goes wrong out there, it is your name on the brief.

We understand that well — our team leaders spend their days in those aisles and behind those booths. So we look after your brand as carefully as you would: people chosen for it, prepared before the first day, looked after while they work, and reported on honestly.

  1. 01

    People who arrive ready.

    Briefed on your product and key messages before day one. Grooming and attendance are checked on site by a team leader before the first customer arrives.

  2. 02

    Reports you can take into your next meeting.

    Attendance, sales and field observations in the format your project needs — so the numbers you present are numbers you can stand behind.

  3. 03

    Problems you hear from us first.

    Not from your area manager, and not from your principal. If something is not right, we tell you early — together with what we are already doing about it.

  4. 04

    A plan, not an apology.

    When someone is not the right fit for your brand, we act quickly and quietly — with extra guidance, retraining or replacement.

A smiling brand ambassador in a yellow uniform greets a visitor at a stadium sampling point
04 Product sampling, sports event

02People

Behind every brand,
there are people.

SPG, promoters, ushers and talent are not simply staff placed in the field. They meet your customers face to face, carry your brand’s name, and shape what people remember of it.

They spend long hours on their feet, greeting strangers with your name on their uniform. We never take that lightly. We choose them with care, and we look after them — so that they can look after your customers.

A brand ambassador laughing as she offers a product sample to runners after a race
05 Sampling at a running event

The right person can

  1. 01 Open a conversation.
  2. 02 Build trust.
  3. 03 Help a customer decide.
  4. 04 Leave a good impression of your brand.

A good SPG does more than stand at a booth.

03Precision

Different brands. Different people.
One thoughtful approach.

Every brand has its own character, so no single profile can answer every brief. Selection starts with your brand — and ends with the person who can truly represent it.

  1. 01 Brand Character and values
  2. 02 Audience Who they will meet
  3. 03 Activity Retail, event, launch
  4. 04 Character The attitude required
  5. 05 Right person The one who represents you
Two brand ambassadors in black with gold scarves flank an illuminated product display

01 Profile

Premium brand

Elegant.Confident.Composed.

For launches, premium events and brands with an exclusive image.

A smiling promoter in a teal and white uniform standing at an outlet

02 Profile

Retail

Active.Friendly.Communicative.Able to sell.

For stores, outlets and everyday selling.

Two ushers in matching dark dresses and scarves in an event hall

03 Profile

Corporate event

Calm.Professional.Attentive.Service-minded.

For corporate events, exhibitions and guest reception.

We select for suitability, not appearance alone — attitude, communication, discipline and fit with your brand.

Crew pouring rows of drink samples on a table at an outdoor event, with the city skyline behind
06 Product sampling, stadium event

05Partnership

More than
manpower.

Our work does not end when the team arrives on site. Behind every activation that runs well are small things no one notices — a briefing that answered every question, a grooming check before the doors open, a report reviewed before it reaches you. That is where we stay involved.

How we work
  1. 01

    Understand

    The brand, the objective, the audience, the location and the character of the activity.

  2. 02

    Select

    Curated from our talent database, then assessed for fit with the role and the brand.

  3. 03

    Prepare

    Briefing, grooming and uniform, product knowledge and reporting standards.

  4. 04

    Deploy

    A team that arrives ready and aligned with the brief, accompanied by a team leader.

  5. 05

    Monitor

    Attendance, sales reporting, performance review and observation of the field.

  6. 06

    Support

    Issues handled, retraining or replacement when needed, through to the final report.

06Selected work

Our work,
in the real world.

From a single counter in a store to a large team in one activation. Every photograph is from a real assignment — and every one stands for a client who trusted us with their brand.

A large team of brand ambassadors lined up in two uniformed groups in front of a festival stage
07 Large-scale festival activation — Consumer goods
Six brand ambassadors in black gowns lined up beneath a gold logo at a smartphone launch
08 Smartphone product launch — Electronics
An activation team of brand ambassadors and crew in front of a yellow brand tent outside a stadium
09 Stadium brand activation — Energy drink
A brand ambassador with a microphone talks with football fans at a brand activation
10 Consumer engagement — Energy drink
Two brand ambassadors in black with gold scarves flank an illuminated product display beside a curved staircase
11 Premium product launch — Beverage
A booth team in matching beige uniforms standing in front of a beverage brand booth at an expo
12 Expo booth activation — Beverage

07Industries

Different industries.
The same attention to people.

  1. FMCG01
  2. Beverage02
  3. Tobacco03
  4. Electronics04
  5. Banking05
  6. Retail06
  7. Energy07
  8. Automotive08
  9. Consumer Products09
  10. Events & Corporate10

Different industries, different characters. The way we treat people stays the same.

Industries we know

The promise

Your brand deserves
the right people.

Good manpower is not only about being present. It is about arriving prepared, representing the brand well, and taking responsibility for the experience that is created.

Let's create the right experience for your brand, together.

Two ushers in matching navy dresses standing side by side in a warmly lit corridor
That is how we work.
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